Goldwell
CLIENT: Martin Dürrenmatt for Goldwell
SCOPE: Concept Development, Creative Direction, Visual Storytelling, Choreography, Casting & Booking
The Challenge
At the prestigious Top Hair exhibition, the world’s best hairstylists and hair brands gather to show the upcoming trends and celebrate their craft. We create the Show for a 7 times world champion.
Our Approach
We took charge of the creative direction, shaping the overall vision and flow of the show. Our team developed the choreography, cast the perfect talents that combined fashion, Hair trends and performance. Each segment was carefully crafted to deliver a seamless and engaging experience that celebrated both style and energy.
Key Elements
The Impact
Our creative leadership helped Martin Dürrenmatt deliver a standout show. The performance underscored their professionalism and innovation, contributing to the team’s strong presence at this world-renowned event and showed the upcoming trends.
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