RONAL – 50 Years On the Road
CLIENT: Ronal Group
SCOPE: Creative Direction, Choreography,Casting & Booking
The Challenge
To celebrate 50 years of innovation and excellence in wheel manufacturing, RONAL launched a global anniversary roadshow world tour — bringing a unique experience directly to its factories and the people who make the brand what it is. The mission: to honour employees across multiple countries with a high - end, emotional dinner show tailored to each location
Our Approach
We developed the creative direction and choreographic concept for the entire show and took responsibility for casting and booking a diverse lineup of performers. Each show was adapted to its local setting while maintaining a consistent artistic identity — combining movement, storytelling, and brand values into an uplifting live experience.
Key Elements
The Impact
The RONAL 50 - Year Tour became more than a celebration — it was a heartfelt thank - you to the global team. The dinner shows created unforgettable moments for employees around the world, reinforcing their importance in the company’s journey and setting a new b enchmark for internal brand experiences
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