DOSENBACH – BRANCH MANAGER CONFERENCE
CLIENT: Dosenbach Ochsner AG
SCOPE: Creative Direction, Choreography, Show design, Casting & Booking
The Challenge
As one of Switzerland’s largest and most recognized footwear and fashion retailers, Dosenbach brought together its national leadership team for a high - impact Branch Manager Conference. The mission: to inspire, energize, and present the new fashion direction in a way that was both dynamic and emotionally resonant
Our Approach
We designed and directed a bold fashion show as the centerpiece of the event. From concept and styling to casting and choreography, we turned the new collection into a live brand experience. Every detail — from runway direction to music and lighting — was curated to translate Dosenbach’s new fashion message into movement and mood
Key Elements
The Impact
The show brought the collection to life and sparked real excitement among the brand’s leadership. More than just a presentation, it became a shared emotional moment — reinforcing Dosenbach’s position as a market leader and style driver in Swiss retail
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