Sephora – Bold Beauty in Motion
CLIENT: Sephora AG
SCOPE: Creative Direction, Choreography,Casting & Booking
The Challenge
When Sephora launched in Switzerland in 2016, the goal was clear: to make a bold entrance and introduce the Swiss market to a revolutionary beauty retail concept. Known for bringing together the world’s most passionate beauty community, Sephora wanted an opening experience that embodied creativity, individuality, and the power of self - expression.
Our Approach
We developed and staged a dynamic live performance for the opening event, blending fashion, movement, and attitude to reflect Sephora’s bold brand spirit. From creative direction and choreography to casting and booking, we brought the beauty world to life through a high - energy visual experience — empowering, expressive, and unforgettable.
Key Elements
The Impact
The performance became the emotional highlight of the launch, creating buzz, visibility, and a strong connection between the brand and its audience. It helped position Sephora not only as a destination for prestige and innovation, but as a movement — one t hat celebrates individuality and dares customers to express their beauty with confidence.
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