Fila x Dosenbach – A Launch with Style and Energy
CLIENT: Fila x Dosenbach
SCOPE: Creative Direction, Choreography, Show design, Casting & Booking
The Challenge
As a global sportswear icon, FILA partnered with Dosenbach — one of Switzerland’s largest fashion and footwear retailers — to launch its latest collection in a way that merged street style with brand storytelling. The goal: a high - energy live moment that captured the spirit of the collection and elevated the collaboration.
Our Approach
We conceptualized and staged a dynamic fashion show to bring the FILA brand to life. From creative direction and event design to choreography, casting, and styling, we translated the collection into a bold visual experience. Every element — music, lighting, movement — was curated to reflect FILA’s urban edge while aligning with Dosenbach’s broad audience.
Key Elements
The Impact
The launch became more than a collection reveal — it was a statement. The show energized both internal stakeholders and the public, reinforcing FILA’s relevance in the fashion landscape and Dosenbach’s role as a leading retail platform for strong international brands.
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