As one of the most iconic global brands, Coca - Cola brought together young audiences from across Europe for the vibrant Coca - Cola Me Festival in Madrid. The challenge: to create high - energy moments on stage that would reflect the brand’s dynamic spirit and resonate with a you ng, music - loving crowd.

We were responsible for the creative direction and choreography of one of the key show segments, as well as the booking of a featured artist. By combining impactful staging with powerful choreography and a carefully selected talent, we crafted a performanc e that perfectly aligned with the festival’s youthful energy and Coca - Cola’s global identity.

Our contribution brought an electrifying moment to the festival stage, blending music, dance, and brand storytelling into a standout experience. The performance not only energized the audience but also reinforced Coca - Cola’s strong connection to youth cult ure and live entertainment.