100th anniversary of Emil Frey
CLIENT: Emil Frey Group
SCOPE: Creative Direction, Visual Storytelling, Choreography,Casting &Booking
The Challenge
As Europe’s largest independent automotive dealership group, Emil Frey set out to mark its 100 - year anniversary with more than a traditional corporate gathering. The vision: a powerful brand experience that honored a century of excellence while looking boldly toward the future.
Our Approach
We led the full creative direction and brought the anniversary show to life — from concept to execution. This included choreography, staging, and the booking of professional dancers, artists, and top - tier hair & makeup talent. The entire show was a careful ly orchestrated blend of motion, storytelling, and aesthetics — designed to reflect Emil Frey’s pioneering spirit and lasting impact on the automotive world.
Key Elements
The Impact
The result was a milestone celebration that captivated employees, partners, and guests alike. The 100 - year anniversary event became a benchmark in large - scale brand storytelling — reinforcing Emil Frey’s position not only as a legacy brand, but as Europe’s undisputed leader in the automotive retail space.
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