As a prestigious global watchmaker renowned for timeless luxury, Longines sought to present its latest collection in an exclusive event for a select group of distinguished guests. The aim was to create an intimate yet impactful experience that reflected the brand’s heritage and modern sophistication.

In close collaboration with YVY, we took charge of the event’s creative direction, choreography and styling. Every detail was designed to highlight the craftsmanship and presentation of the new collection. The event was crafted as a seamless blend of luxury storytelling and refined presentation, ensuring an unforgettable experience for all attendees.

The launch event successfully elevated the new Longines collection, leaving a lasting impression on guests and reinforcing Longines’ position as a leader in luxury watchmaking. The collaboration with YVY created a perfect harmony of style and sophisticatio n, setting a high standard for future brand experiences.